Who We Are

The Team Behind Root Cause Marketing

We are a focused digital marketing agency specializing in done-for-you brand and communication strategy, social media, sales funnels, SEO, advertising and copywriting for Functional Medicine practitioners. After years working in the corporate world, we realized we want to help others work ON their business rather than FOR their business.

Now, we raise Functional Medicine business owners to new heights with the power of digital marketing. We use the detailed technical skills that we have sharpened over our many years in corporate development to make sure you are getting the best results for your money.

What Drives Us

Our Mission:

Root Cause Marketing's mission is to use education, content and ethical marketing practices to help Functional Medicine practitioners reach the people who need their skills the most, providing a financially and emotionally rewarding practice for providers and enhanced health outcomes for their patients.

Our Vision:

Root Cause Marketing is dedicated to collaborating with Functional Medicine providers, associations, and publications to publicize the benefits of this approach to health. Our vision is that Functional Medicine becomes the gold standard by which everyone measures healthcare. To reach that vision, we work with Functional Medicine practitioners using ethical marketing strategies and powerful automation tools so they can easily be found online and efficiently manage their practices to do the most good for the most people possible.


We both come from educational backgrounds. Jennifer has worked in the online education space and Landy is a former health and fitness instructor and adjunct professor. We are both passionate about helping others, and particularly love helping to elevate Functional & Integrative Medicine practices to a place where they have time and financial freedom; to get their businesses to the place where they are able to be successful and live out their dreams.

We think of ourselves more as educators versus marketers, both for our clients as well as your potential patients. With Functional and Integrative Medicine not fully embraced by mainstream society, it is our mission to bring this specialty to the forefront so that people are more open and willing to learn about this unique and powerful branch of medicine.

We also believe strongly in educating our clients about marketing practices. You won't feel overwhelmed, confused, or perplexed when you work with us. Instead, we spend the time (if you want us to!) to explain what you're investing in, the processes we use and advocate, and the steps along the way - so you know what we're building to help build your business.

We are so excited to begin this journey with you. Reach out to us if you’re ready to increase your bookings and help more people. We’d love to help!

Jennifer & Landy

Landy Miyake and Jennifer Wenzel

Co-owners, Root Cause Marketing
(and strong supporters of Functional Medicine!)

Jennifer Wenzel, co-owner

Minneapolis, MN

I am a digital marketing professional with experience in coaching and consulting small business owners. My experience in healthcare runs deep - my corporate experience includes having worked in a neurology clinic for 3 years, public health promotion for 7 years, and a large regional health system for 5 years. I have been building beautiful and functional online technology for over two decades serving health staff and consumers.

People have always admired my ability to explain complex issues to them in an easy-to-understand manner and teach exactly what needs to be known to get the job done (but not get overwhelmed). I know that it can be hard for a small business owner to find the time or resources to keep up with all of the changes in marketing technology, let alone implement them.

That's why I work one-on-one with my clients to design online marketing strategies that are simple and effective to grow their audience. I'm here to help you succeed online!

Landy Miyake, co-owner

Tucson, AZ

My background is in health and wellness. As a former personal trainer and group fitness expert, I learned the hard way just how crucial advertising can be for one’s business. At the time, I didn’t think it was a worthwhile investment and therefore I never budgeted any money into that area. As a result, I had to close the doors to my fitness business.

After I had poured my blood, sweat and tears into growing my business for several years that sure was a heartbreaking way to learn that lesson. I have since learned that the right kind of advertising can make or break a business.

I look forward to working with local business owners to help them avoid the mistakes and heartbreak I went through. If you have an established business and would like to break into social media ads, or you have already created your ad campaign and need to get it in front of the right people, then I’m your gal. I look forward to helping you grow and scale your business.

Our approach:

✅ Help established Functional Medicine & Integrative Health practices maximize their marketing dollars with a well-rounded, personalized strategy resulting in both short-term and long-term results

✅ Lead established Functional Medicine & Integrative Health practices on their marketing journey. We are here guiding you every step of the way. We see this relationship as a collaborative partnership, taking into account your specific needs and vision while at the same time applying our years of experience to build an effective, results-driven marketing campaign that will increase your bottom line over time.

✅ Simplify and dispel common myths about marketing and advertising. Our goal is to make the process of building a marketing campaign as stress-free as possible! We want to remove any barriers that may be holding your business back from where you want it to be.

If this sounds like a good fit for you, we’d love to chat!

Root Cause Marketing is run by two women, former co-workers turned best friends and business partners, who team with Functional Medicine practices to help them bridge the gap between where they are and where they want to go.

We understand that online marketing poses very specific challenges. We are here to help Functional Medicine practitioners every step of the way in this exhilarating, yet sometimes quite overwhelming journey of marketing and advertising their practice.

There are so many questions you might have: How do I market my business online? Which social media should I use? How do I figure out what (and when) to post? How can I make sure I’m maximizing my marketing dollars in the online space? And those are just a few of the questions Functional Marketing practices have when it comes to online advertising.

Having a combined total of 25 years experience in the healthcare, wellness and fitness industries, we are excited and passionate for the opportunity to partner with Functional Medicine practices. We have an affinity for this specific scope of health care because we have both experienced wellness through Functional Medicine. We truly believe healing can begin from the inside out. By getting to the root cause of the problems, and treating that, then only then can true healing begin.

Core Values





Adhering to moral and ethical principles in every touchpoint and deliverable

Being honest, upright and fair in our pricing, policies, and interactions

Showing our genuine and real personality, spirit, and character

Removing stress, reducing complexity, and giving you time & freedom

Our Promise to Our Clients

Root Cause Marketing pledges to our clients that we will:

Provide an exceptional onboarding process and a world-class experience throughout the time we work together.

Partner with clients only when our core values are aligned and we’re confident that we can provide services that will get measurable results.

Provide each client our individual, focused attention and work directly with them. We will not pass our clients down to a junior associate.

Create stress-free marketing & advertising campaigns that garner fantastic results given the appropriate strategy.

Build a customized strategy specific to each client that aligns with their mission, vision and core values.

Maintain an open and collaborative partnership with each client we work with.

Provide clients with monthly status reports and to always be available to address any questions within a reasonable timeframe.

Provide a working partnership with the goal of growing your business through our core values of integrity, honesty, authenticity, and simplicity.

Provide our clients with peace of mind by educating them and helping them to build their marketing strategy in this modern digital landscape.

Take each and every client on a fully customized and guided journey through the best marketing and advertising strategies for their specific business and goals.

Use a story-based approach to digital marketing that attracts customers without high-pressure and unsavory sales tactics.

contact@rootcausemktg.com | 520-502-2234

Terms & Conditions | Privacy Policy

© 2022 Root Cause Marketing. All rights reserved.

Proud Members and Supporters of The Institute for Functional Medicine, The Academy of Integrative Health & Medicine, and Integrative Practitioner