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Webinar: Growing a Successful Functional Medicine Practice

Webinars
November 07, 202238 min read

“I get really, really good referrals...MDs, they have very little time that there they can spend in their office with you. A lot of them just don't have the knowledge base on nutrition, or even in the prevention side of things. So they're looking for answers, and I'm noticing that, especially in our area, I'm getting referrals pretty much 60-75 miles out from where I'm at right now from [primary care] doctors.”

- Dr. Cindy Ross

Summary:

Join us as we sit down with the multiple board certified Dr. Cindy Ross, as she shares her secrets to growing a successful Functional Medicine practice.

As a Natural Medicine doctor and a board-certified Functional Medicine Practitioner, Dr. Cindy has a deep-rooted passion for helping and healing others. Dr. Ross has lived with Rheumatoid Arthritis for over 21 years so she has first-hand knowledge of the power of Functional Medicine.

Overview:

0:02 - Cindy’s background.

8:06 - Our body adapts to the diet and the food we eat.

10:38 - Cindy's journey with social media marketing and getting out in front of the people she wants to help.

16:00 - How Tiktok works with low-fi videos.

18:07 - How to use social media marketing to get your message out as a new provider.

22:32 - How does Cindy use social media to get the word out?

26:43 - What are the biggest struggles you see with other functional medicine providers as they work to build their business?

31:47 - Cindy’s advice for someone just starting out in a new functional medicine practice.


Transcript:

Landy Miyake 0:03

Hi there. Well, welcome to the Root Cause Marketing webinar series. We are honored to have Miss Dr. Cindy Ross as our guest today. And my co host, Jennifer Wenzel.

Dr. Cindy Ross 0:28

Hello. Hi. Nice to meet you. And thanks so much for having me.

Landy Miyake 0:34

Absolutely. Well, we will just go ahead and dive in. If that's okay, I'm happy to introduce our guest multiple board certified Dr. Cindy Ross. She's going to be sharing her secrets today as to how to grow a successful functional medicine practice. as a natural medicine doctor and board certified Functional Medicine Practitioner, Dr. Cindy Ross has a deep rooted passion for helping and healing others. She's lived with rheumatoid arthritis for over 21 years. So she has first hand knowledge of the power of functional medicine. So we're so excited to visit with her today, hear her story, and of course, some of her pro tips for growing a practice.

Dr. Cindy Ross 1:22

Thank you so much. So I'll give you a little bit of my background, why I decided to go into functional medicine. So I got sick, really young at 19. I was a professional tennis player. And I got sick, diagnosed with rheumatoid arthritis and nip at the Mayo Clinic 23 surgeries later and multiple chemos and lots of steroids. And it was it was a journey for the first 10 years of pretty much my marriage. And my mom ended up dying of what I have. And then my brother and my father ended up passing away from autoimmune diseases. So I started a gym back in 2008, called bodies by Sunday. And I knew that I wanted to go back to school and I wanted, I wanted to change people's lives because I knew there had to be a better way. So I started about his best Sunday, and we grew it into a 10,000 square foot facility, we had 26 trainers, and it was it was not my baby, it was it was something that we grew. And we ended up selling it in 2016. And we retired down at the beach, and I went up to my husband one day and I was like, I want to keep going, I want to get back to school and I want to get my doctorate. And so I ended up mastering and nutrition. And then I got my doctorate in natural medicine mastered as well in functional blood chemistry analysis. But my passion for helping others and know that there is there's different alternatives than just Western medicine, taking chemo drugs to suppress our immune systems. I wanted to be able to share that with others and help people out I know that firsthand. I know the weight fluctuations. I know the hormone imbalances. I had a hysterectomy when I was 23. So as a woman from the day that we start our menstrual cycle to the day we die, we're fighting hormones. So I'm always, you know, I'm always advocating, you know, for for myself and for other people's health because there is there's so many different alternatives that we can lead a really great quality of life.

Jennifer Wenzel 3:35

It's amazing how many functional medicine and integrative health providers get into the field through their own personal health journeys. In fact, I'd say just about everyone we talked to. So thank you for sharing that story. It's very powerful. And it's you certainly are not alone. And I love the fact that so many people in the community, give back to others to help them avoid what they and their loved ones went through. It's unknowable.

Dr. Cindy Ross 4:04

So yeah, I wish I knew then what I know now, you know, and I wish that I could have advocated for my family then, but I didn't have a knowledge base. And I wish that I would have because I think it would have made a difference. You know, of course, they you know, they didn't take the best care of themselves. But, and I'm sure that you guys see this a lot with functional medicine practitioners. When people come see us, they've exhausted every effort. They've already Indy's the specialists, and they are just exhausted and frustrated and at their wit's end when they come see me. So I wish we were at the forefront of that journey. And instead of them taking all the medications beforehand.

Jennifer Wenzel 4:44

It's funny, that's why Landy and I launched our business. We are we have been in the healthcare field for many years, but we are not healthcare providers ourselves. We want to help healthcare providers such as yourself, literally get the word out to avoid that. So Word of end of the line feeling we want functional medicine to be the first line of health and wellness for people. So that's that's literally why we do what we do.

Dr. Cindy Ross 5:10

I really love that I did not know that that was your mission.

Landy Miyake 5:14

It absolutely, yeah, absolutely. Because as you know, which that's a great segue. You know, nutrition is really powerful, right? In, in healing, and it definitely doesn't get enough credit in just mainstream society, let alone as you know, conventional medicine. So you mastered in holistic nutrition, tell us a little bit more about about that. And you know, how it not only benefits, the patients that you treat, and how you've seen it, benefit them, but then also, for functional medicine practitioners, how, you know, adding that level and that specific type of education to their practice.

Dr. Cindy Ross 5:59

I think it's everything, honestly. I mean, it's, it's always been my base, even when I had my gym, I always always focused on nutrition, because for myself living with rheumatoid arthritis, I've been gluten free, dairy free pescatarian, for probably like the last 20 years. And I'll always say I'm my own guinea pig, because I put myself through it to see if it actually works before I broadcast it. But it is the base of everything. And, you know, pretty much every patient that comes to see me they have gut issues, and they become super sensitive to everything that they're putting in their mouth. And one of the first things that I do is pretty much put them on an elimination diet to start getting the inflammation down. And it's more of an anti inflammatory type of diet, it's, you know, one that's not spiking their glucose levels. But it's so it's, I would say it's 99% of everything. I mean, after medical boards last year, I packed on through the past couple years of studying, I packed on 55-60 pounds. So finally, this year, I was like, Okay, I'm gonna get my nutrition back in line. And it was everything. And it was a game changer. And I have zero joint pain. So it is crucial for functional medicine practitioners. And I would say that nutrition is the hardest part for the patients to get, right. Because we live in a society where we want that fast fix, they go to their doctor, and they get a prescription and they feel better instantly. Well, functional medicine is that it is a journey, and it is fixing the root cause of what's going on. And so, you know, we start on a supplement protocol, and the nutrition is always, you know, second base, as far as them jumping on board. But I always say that once you start putting those good foods in your body, and then you start incorporating the bad foods again, you're going to notice how much your body reacts and how good you feel when you are actually putting the good fuel in. So it is it's imperative to add it into your practice.

Landy Miyake 8:06

Yeah, absolutely. I mean, I can attest to that as well. I mean, I've that's actually what brought me to my first Functional Medicine Practitioner years and years ago when I was having significant digestive issues for the first time in my life. And so I mean, I went through the whole rigmarole of, of all of that. And yes, it certainly does make a difference. And it's crazy that, you know, we don't give our bodies enough credit, and how incredible they are adapting, and bait and literally helping us to survive. I mean, like, on every single level, and so our body adapts to the diet and the food that we eat. And so we don't feel crappy after eating a bag of Doritos. You know, it's like, we're how the happy hormones are going, right? So we're like, oh, no, we feel good. We feel good, you know? So it's like, our body adapts to that like, level of crappy and, you know, but we don't feel that way. Because our body is so smart, that it already adapted the level of feeling. So it's like when we take it out even then, because we're so like, not in tune with how our body feels. We're like, Well, I really don't even feel that differently sometimes, you know, but then when they go to add it in after eating healthy are cleanly for a time, they'll feel it for sure, for sure.

Dr. Cindy Ross 9:34

And most of my patients when they come to me, I would say they're not in tune with their body. And so you know, I always have to ask them do you bloat after you eat or and they're like, Oh, yes, or I'm constipated or, you know, and they don't realize that it is their gut and it is the foods that they're putting in their body that is causing inflammation. And so you know, for me, again, among guinea pigs so much was COVID of 2020, I had crazy inflammation with my RA after getting COVID. So the after effects were really bad. Well, I'm like pescatarian. And so I'm like, Okay, I'm gonna go more plant based Well, the more plant based I went, the worse I felt. And I'm giving myself the supplements that are supposed to get my inflammation down. And I'm feeling worse and worse and worse. So I ended up doing a food panel on myself. And I lit up like a Christmas tree, because my gut gotten off, and you become so sensitive to everything that you're eating. So you literally have to do an elimination diet to figure out what exactly your body's reacting to.

Jennifer Wenzel 10:38

So interesting, I've been reading a little bit about how researchers are learning more about the inflammatory effects of COVID-19. And how it's, it's actually a disease that affects potentially blood vessels. And that your entire, you know, system responds to everything you put in it. And it's just, it's a fascinating topic, it's so amazing that we've almost had this opportunity to, you know, put our medical knowledge leaps and bounds ahead through this horrible thing that we've all lived through the past few years. You know, one benefit, at least is that, you know, we're finding out a lot that we may not have accelerated otherwise. So, including, you know, your own your own anecdotal evidence right there that

Dr. Cindy Ross 11:23

You feel like, you know, that functional medicine has been a lot more on the map now than it was prior to COVID. Because I feel like your MDS are really there, they're searching for answers that they don't have. And they're looking for that root cause like we're, you know, like, I we need answers, like there's more to it than just giving up prescriptions because it's not fixing. So, I think it's definitely helped functional medicine practitioners have more awareness.

Jennifer Wenzel 11:53

Wonderful. So let's, and functional medicine, you are a person who specializes in getting out there you are a master, you know, a Maven at media and marketing, which is why we're talking to you today. We would love to hear more about your own journey with social media marketing, content marketing, getting out in front of the people who you want to help. And yeah, maybe some recommendations as to what newer growing practices should prioritize in their marketing budget, and the very, very limited marketing time that people have as they're building their functional medicine practice.

Dr. Cindy Ross 12:33

Yeah, it does. It takes time. But it you know, it's an investment, I started, when I had my gym, companies, clients of mine would say, and if you could mark it me, like you did body's best nd we would love for you to market our company. So that's kind of how it came about. And I started the marketing company. Well, I had over 800, 900 videos on YouTube and really grew it well, when I sold the business that all went with the business. So when I decided to start doing videos again, for one, I had to get myself back in shape, because you're a product of each and I could not be up here telling you about resistance, dealing with insulin resistance. So about 17 weeks ago, I started doing videos. And, and I pretty much I map it out like so Tuesdays, I do a blog, Wednesdays, I do my podcast. And then Thursdays, I do a video and I try to keep it between two and five minutes. Because you know, you you lose focus after, after a while. So I try to just little tidbits. And usually it's a teaser to my podcast for the following week. And I say, hey, tune in. And it doesn't once you get into that rhythm, it really doesn't take that much effort. You know, I mean, it's, you can break it down stupid simple. Like, this week, we'll talk about COQ10. And you can just take one supplement at a time and just talk about the benefits I've ever talked about leaky gut or just make it simple. I think so many people, they think marketing is so daunting, and they overthink it and they overthink themselves out of it when it doesn't have to be that complicated.

Jennifer Wenzel 14:07

That is a wonderful tip. Linda and I have definitely given people when we when we do consultations and strategy calls, we'll just give a simple tip like that. And you can just see people's eyes light up. It's almost like waiting to be that simple. It's like yes, you can totally do this in five minutes. And you've got yourself a repurpose of a piece of content that will help your potential clients and your existing clients and you know even bring about referrals. It's it can be that simple.

Dr. Cindy Ross 14:38

So So then so you got your platforms, right so you got Facebook and Twitter and LinkedIn, tick tock and I really wasn't doing a whole lot with tick tock before I started that is and then I kind of started noticing that a lot of functional medicine doctors were on Tik Tok and getting very, very good reach. So I was like, Okay, I'll just start building my videos out there. But literally you can build on YouTube you need Just throw it across the platforms. And I'm still trying to figure out, and maybe you guys can tell me, and you have to look at my analytics on it. But it was something I didn't even fix myself that day. And I told my husband, I was like, I knew I was gonna get that many views. I would have fixed myself. We just got home from Ireland. And I was I was tired, I was jet lagged. And I was like, Okay, I had a prop. And so I like had the apple cider vinegar. And I was like, these are the benefits of apple cider vinegar. It went viral. It was my first viral Tiktok. And I'm just like, I don't understand I dressed up. I wasn't I didn't have a scrub shirt on. I was just an everyday clothes. And so I've been kind of playing around with it to see why that particular video went crazy on tick tock. And now I have one from last week that I was showing the bottle stevia and I think it's maybe the props that are kind of getting people's attention. I don't know. It's kind of just a plug and play to see what works.

Jennifer Wenzel 16:00

Yeah, you know, TikTok is built around the scroll. Literally people, you know, report coming up for air after two hours. And they didn't even realize that that much time had gone by because it's just the constant scroll. And it's really that pattern interrupt. If you're holding something, it's not just a face or a body, if there's something else in the in the frame with you, as you're discovering that may be enough to stop and just be like, Oh, what are they doing? What are they showing me? Oh, I actually want to know about this, because this is something that's very interesting to me. And then suddenly you have a new subscriber, you have a new viewer, you have people sharing your videos. And I think that Tiktok works really well, with the very low fi quality as well. They people love produced videos, you know, very produced videos, and then they love things on the complete other end where it's just off the cuff. So yeah,

Dr. Cindy Ross 16:52

My husband has a real estate marketing, a real estate company that I'm marketing for as well. And I tell him all the time, I'm like, you've got to start doing your videos, and he overthinks it. So I'm like, Don't overthink it. Just be really basic, like we're at a restaurant and advertise the city. I mean, it can be just really simple to keep it simple. That's, that's, if I overthink it, or if I make some big production out of it, it's going to be too hard and too complicated. And it takes up too much time that I don't have nor any other practitioners gonna have.

Jennifer Wenzel 17:21

Right? Right. I remember in our last webinar, we were talking to a woman who specializes in Instagram reels for her own marketing. And she said that her most viral video was one where she literally showed the contents of her desk for eight seconds. And it just went crazy. Just the fact that she showed, you know, this beautiful like you could see nothing except for beauty behind her. And then there's a desk. And it was insane. It was very funny to hear about.

Dr. Cindy Ross 17:50

I was doing a video by our pool a couple weeks ago and I was trying to get my dog to say this and she's a Connie Corso and she's big and massive. How know what is probably good. This is my dog Vita and I introduced her and it was it was fun. You know, you just make you just have fun with it.

Jennifer Wenzel 18:07

Are those the dogs that look kind of like some more slender St. Bernard's if I remember right?

Dr. Cindy Ross 18:13

Yeah, they're like a mastiff, the Cane Corsos are the smaller of the mastiffs. But yes, she's. She's beautiful. I actually kicked her outside right now. So she's not interrupting.

So I want to drop a tip at for your other functional medicine practitioners. There is a site called That Clean Life, do you know?

Jennifer Wenzel 18:41

Yes. Oh, my gosh. And decluttering is really big on TikTok right now just to connecting the two subjects. Yeah, yeah.

Dr. Cindy Ross 18:47

Yeah, it's really, really good that clean life. And it is a it's a platform that I use. And it integrates really well with all of my platforms that I use for my my practice, but my patients really love it as as well. So definitely share that with them.

Jennifer Wenzel 19:05

And is that if I remember, right, is that a place where you can find products for sale? as well?

Dr. Cindy Ross 19:11

No, no full script is where you can find products. But that life is more about every meal plan in there is created by a nutritionist or a dietitian. And you can go in there and filter it you know, based on celiac or IBS or gluten intolerance or I really like diabetes, you can you can dial it in however you want to but it's fantastic.

Jennifer Wenzel 19:35

Oh, that's a wonderful tip.

Landy Miyake 19:37

Thanks. Okay, so we've covered the your approach to social media content, managing how you make it very simple for yourself. So therefore, you make it doable, and then you can make it consistent, right? Because that's how the engagement The following is really built is through that content. insistency and just like weight loss and fitness to people tend to like to make it more complicated or make it bigger than it needs to be than sort of like breaking it down into those bite sized pieces. So thanks for that. So specific recommendations to, you know, growing and newer practices as to how they should prioritize their marketing budget, you know, what should be, you know, top priority things. And then what are marketing items that can maybe wait a little bit longer for newer practices to send company into.

Dr. Cindy Ross 20:41

So it can be really inexpensive, but people always think that marketing has to be so expensive, doesn't I mean, if you can take a couple hours on the weekend, when you're not seeing patients, maybe like on a Sunday, and you can schedule out your marketing, there's platforms like Buffer, Hootsuite, I use Hootsuite been using Hootsuite for years, you can literally schedule out your marketing your social media marketing for the entire week, I do it like, especially I'll do it. If I'm going on vacation, because I want that consistency, you want to make sure that you're not missing a post with algorithms, utilize your personal Facebook as well, because it's a free platform, people want to see you they want to see this person that's treating them they want to they want to know your real. So I pretty much share my life with everybody every day. I'm always posting on stories, make sure that you're using hashtags, relevant hashtags, and then tag as well. Like if you're using products or you're at a you're at a place that gets a lot of followers tag them in it because that way, it opens you up to a whole new set of audience that you wouldn't normally have. And then as far as this was a tip that I learned a while back, as a practitioner, you know, you got your, I always tell people to make sure that you have your, you know, your general practitioner onboard. And I like to know that information when they sign up with their medical intake forms with me. And then I just started doing like dear doctor packets. So when a patient comes to me, I send them out either I'll fax them over a letter, or I'll send them out a packet with like my rack cards in them and a referral pad that says, you know, pretty much we are sharing care for this patient. This is what I do. And if you have any questions, or if you have a patient that you feel that meets my service, then and they would need my service, please feel free to reach out to me. So that way, you're starting to market to all the doctors in the area as well. And it's a great way to not spend a lot of money. But get it out there, you know, things that I would I get approached all the time by advertising and like, you know, holistic magazines and things like that. I haven't dipped my toes in that just because I've done it before in the past. And really, I feel like some of the best marketing that you can do is by social media, and word of mouth, if someone leaves your review blasting out on your social media, and doing a good job and being a good practitioner, and people are going to talk about you, they're going to refer you, they're going to tell their friends and family about you. And that's the way that you're going to grow.

Jennifer Wenzel 23:28

I'd actually like to ask you a follow up about that. Because this is something that people get a little bit squirrely about with very good reason. When you get a review, there are varying schools of thought over whether or not it's ethical legal entity or the wrong thing to do to actually share that review even completely anonymized or stripped of, of a name, just because of the even possible potential of somebody being identified by a particular you know, health issue or disorder. How do you try to protect yourself, your business and your clients? When you do share positive reviews? How do we get the word out while still remaining?

Dr. Cindy Ross 24:13

A couple of things. And I actually did marketing for an acquisition company that did nothing but health clinics. So they were super strict. They they did not want a name on there, we could reshare all the reviews, but it just could not have a name as long as it was as long as they published it like on Google. It's out there so you can share it. If they were, like, posted on your Facebook, I would strip the name if you wanted to reshare it on your social media, you know, like create something in Canva with the review on there. I would strip the name of it and just say thanks. We love seeing reviews like this, you know it really makes our day. But if they publish it on Google, it's out there.

Jennifer Wenzel 24:58

Or Yelp or another public site like that?

Dr. Cindy Ross 25:01

Absolutely. I get them on Yelp and Google. I mean, I get them across the board. But those are your two big ones that you're safe, you're safe to share those.

Jennifer Wenzel 25:12

Right? I mean, clearly, none of us are lawyers here. But we just want to take reasonable cautions. And so just something that we might want to remind people to think about their patients privacy, as they're sharing reviews, if that's something that may possibly lead back to a specific person.

Dr. Cindy Ross 25:31

And I do have them on, like, when I see a patient, I will send them after like, the first, maybe two weeks, if they're working with me, and they're feeling good, and they start feeling good. And I'll say, Hey, if you have time, we leave me a Google review. And I'll send the link to my review to them on text. And then when they leave that, you know, those are the only ones that I published on my website or the Google reviews. That way, it's safe, and they they don't mind it out there. And I usually will ask them that. Do you mind if I share this on social media?

Jennifer Wenzel 26:05

Wonderful. And with the Dear Doctor packets, what kind of response do you see from your patients, general practitioners or other providers?

Dr. Cindy Ross 26:16

Yes, I got really, really good referrals. You know, again, kind of going back to COVID. They're looking for other alternatives to be able to offer. And, you know, as we know, you know, your MDS, they have very little time that there they can spend in their office with you. They're not they're not knowledgeable in the nutrition area, if they if they are, it's because it's their own self, you know, they're healthy, and they're working out. But a lot of them just don't have the knowledge base and the nutrition, so, or even in the prevention side of things. So they're looking for answers, and I'm noticing that, especially in our area, I'm getting referrals pretty much 60-75 miles out from where I'm at right now from doctors. That's amazing.

Landy Miyake 27:04

Wow. Yeah, it seems like they're pretty open to, you know, kind of passing along that work. Do you feel that? It's always been that way? Or have you seen, you know, a certain level of resistance from, you know, conventional doctors and partnering with them and things like that, because, you know, it's completely out of their realm of comfort and knowledge. So did you have you met resistance at all?

Dr. Cindy Ross 27:37

Yeah, I've met resistance from my personal self, because I can remember being so sick with RA. And I hope that my doctor is my friend, I haven't seen him in forever, because I manage it on my own now. But he is my friend. And he used to be like, send me just take your medicine. And I'd be like, but what about this diet? Do you think this? You think this could work? And he would just be like, take your medicine, patients. So noncompliant years, he would I he would get interviewed, I'd be on national magazines for RA. And he would get interviewed. And they would say, you know, who's your doctor? And they would say, Are you her doctor? She would he would say no, she's a doctor. So I was way before my time. But yeah, there's a huge shift. And because even now, I mean, I'm seeing I get hearsay around that the rheumatologist are really starting to change. And they're really starting to talk about nutrition in the office and saying that, you know, maybe you should meet with a nutritionist. So there is definitely a pivot because there used to be a lot of resistance, it just wasn't a knowledge base on it.

Landy Miyake 28:46

Well, and you know, it's a it's a new concept. And so anytime something new is introduced, you know, it's always this unknown, and that fear of unknown, people are always resistant to that until they kind of see some, you know, positive results of this, this thing working and which, which they are now so that's, that's really great. I mean, like I said, it just the nutrition is so underrated and forgotten, eat so easily forgotten about it's, it's a simple concept. It's not easy. It is by no means easy. It takes a lot of effort and intention to do that. But it's simple, you know, at its at its core.

Jennifer Wenzel 29:32

Yeah, I've tried to adopting a Mediterranean diet over the past year, but I can't stop eating ice cream every day. It's not quite part of the diet. But speaking of struggles, what are the biggest struggles you see with other functional medicine providers as they work to build their business? What are you seeing as some of the issues that people are facing as newer growing practitioners that you might want to give just a little bit of advice about out.

Dr. Cindy Ross 30:01

You know, I have a colleague of mine that's out on the on the Outer Banks in North Carolina. And I think some of her struggles. She's, you know, every state is regulated, you know, with functional medicine, like who recognizes that who doesn't. So she's very, I think she's a lot more strapped than I am here. And she's scared to put herself out there on social media. So she's having a hard time getting the word out. And she does a lot more group trainings, teaching workshops, and she's just having a hard time with that, getting it out there on social media and not having that knowledge base. Social media is everything I mean, is going to be your word of mouth. And it if you can learn the hashtags, and if you can learn the relevant tags, you can start putting a little feelers out, there's what I call them a little feeders, and you'll start gaining traction on your posts. But that's, I see it a lot, the social media aspect of things. I mean, not just with functional medicine, I see it with all the businesses, it's just something that people really struggle with. And I think it's because they overthink it. And they're not taking it back down to that simple, you know, let's just be simple. Let's just give, let's give our patients some nuggets, like what can they take away from what I'm saying today, like apple cider vinegar, you know, for Benefits of Apple Cider Vinegar, they just want some education. So that's really as simple as it has to be, just give them nuggets.

Jennifer Wenzel 31:32

I love that point of view, too, because not everybody feels photogenic or feels comfortable on camera. But there's always something that people can do on social media, to help educate and build up the knowledge of their potential patients and their patient. Base. Whether it's being on video or not social media is to share, like you said, you share everything about yourself, you share your tips you sell, use your products, you share site, you don't have to be on video to do that. And social media while it's compelling, and people love it. That's also what you know, just little snippets of, you know, a text box on Instagram.

Dr. Cindy Ross 32:12

And there's like, like, if you use like Canva, or HootSuite, there's free images all day long. There's free images. And so you literally can you can do a little text box over an image, you can voice over it. I mean, any, there's so many different options out there. And Canva is a great tool. I don't know if it came about I love camera.

Jennifer Wenzel 32:35

I've been a pro subscriber since they released that approach.

Dr. Cindy Ross 32:39

The brand kits set up for each one of my clients. I love it. Like it's it just makes life really easy. And you know, you can you can pretty much like what I'm sure you guys do this too. I saw your advertising yesterday for this podcast. But you know, you set up a template, and it's there, it's done your logos on there, you can just replace the pictures and the verbiage and it's done. It takes minutes and it makes your life really easy. But if you do not know Canva get to learn Canva I love it. And it literally makes everyone a graphic designer, my graphic designer that works for me. She's been with me for like nine years, she hates Canva because she's like you, your graphic designers. I'm like I know

Jennifer Wenzel 33:21

Canva lets us be graphic designers!

Landy Miyake 33:24

Exactly, exactly

Dr. Cindy Ross 33:27

Like so I have some social media marketers that have been working with me for a while that run my life wellness forever practice. And they make every image beautiful and it's all within my color scheme. And it's it's beautiful. I run my Dr. Cindy Ross stuff myself. And it's a little bit more real. Like it's, it's me, I'm sitting on the beach. I'm reading I'm talking about my book club. I'm just, I'm just being real. I'm sharing my pictures to my friend picture. I mean, it's just, you know, because I think people like this appreciate the real.

Jennifer Wenzel 34:04

Fantastic way to put it!

Landy Miyake 34:05

Yeah. 100% Yeah. Because they want to see someone they can relate to. And like you had said with that with that took a couple cider vinegar video. It's like, you're you didn't make yourself up. You just showed the thing and it went in it went viral. So was it you know, actual product, scroll stop item, or was it the fact that like, Hey, there's this woman, she looks like me like I can do that, you know, or is it a comment? Like, I get that. So I mean, it's always like a multiple, multiple items. Normally, none of that stuff lives in a vacuum, but it's fun to test right? So

Dr. Cindy Ross 34:49

yeah, every day, every video every week. I do them on Thursdays and every day every week that I do them. I'm like, okay, and like I feel like it's such a letdown now like if they don't go viral because he's like You already know smart, but it's it is it's kind of fun to kind of play around to see why why that one went viral.

Landy Miyake 35:11

Do you post out consistently with those videos? You know, you're very consistent with your schedule? I mean, do you post it at the exact same time, or with those schedulers Do you know, let them guide you because I know within Facebook, like, you know, in their schedule, they kind of give you times where your ideal audiences is paying attention. So do you do do that? Or you do?

Dr. Cindy Ross 35:36

Yeah, I pay attention to my analytics and look at the times. But you know, I try not to put too much stress on myself because things come up. So that is like the perfect week is to have it on Tuesday, Wednesday, Thursday. Well, yesterday, I got busy, I missed my blog. So today, I'll do my blog and my podcasts, it'll both go out. But you know, don't put stress on yourself, just make sure you get it in during the week. But definitely pay attention to your analytics. You know, like if it's going to you and pay attention to the weather, because the weather actually plays a big part of it. If it's a rainy day, or a day that there's football on, women are on there, especially women, and then women are the majority of my audience, okay. And so I know that that's a day that I should be posting on. So last week, I was a little late on. It went out on Saturday during the football game. And I was not disappointed. And it did not go out on Thursday as planned. But I try not to put too much stress on myself. I just tried to get it out during the week. But that is that is I try to just stay within that room that schedule. But your analytics tell you everything, it tells you who your audience is, it tells you where they're coming in from Facebook website, mobile phone, I mean, like everything, look at those analytics. Because if you are not posting at your optimal times, you are losing that reach that you really are working so hard and you're you work hard to get the content out. So you want it to go out at the optimal time.

Landy Miyake 36:59

Yeah, yeah. That makes sense. That's That's great information. Okay, well, we're, we can wrap up here. We do have just one final question for you. So if you were to offer just one piece of advice to someone just starting out a new functional medicine or an integrative health practice, what would you tell them?

Dr. Cindy Ross 37:30

Let's see if I was just starting out.

Jennifer Wenzel 37:35

Or to you if you were going back in time, for that matter.

Dr. Cindy Ross 37:38

I would definitely say get a good CRM. I use GetHealthie. Are you guys familiar with GetHealthie?

Jennifer Wenzel 37:49

Actually that's one that I don't think we've come across yet. And just just to clarify for people who may not be familiar with the term that would be a customer relationship manager. Yes.

Dr. Cindy Ross 37:59

And it's it's Get Healthy but it's "h e a l t h i e." it is fantastic. It really controls everything like so I do a lot of bloodwork so it allows me to order bloodwork if I need to order bloodwork through there, it integrates through a vaccine labs. So if I order outside of there integrates, it handles all of my appointments, it handles my credit card processing, my patients can go right on their about their package, it literally does everything email marketing drips, I think it's just a time saver. And if you don't have that in place, you are going to be chasing your tail and you're gonna be losing so much time. So definitely get a good CRM in place.

Jennifer Wenzel 38:44

That is wonderful advice. I know we've people may have heard of things like PatientPop or Jane or you know, there are a lot out there, but Get Healthie sounds amazing. And I'm going to look into it now that we can recommend it to people to like you just did. It helps keep everything in one place. And like simplify, simplify, I love that.

Dr. Cindy Ross 39:04

They can even like log their food log their blood pressure, blood sugar, and we can chat on there. So you don't have to use your personal cell phone number. Because I do give out I'm very personable with my patients because I think communication is key. So I actually give out my cell phone when when a patient comes on board because that's the only way that we know how to fix you is if you're communicating with me so but it does, it does absolutely everything. So I would I would definitely check them out.

Jennifer Wenzel 39:32

Thank you so much, Dr. Cindy Ross for the wisdom and guidance that we've heard today and for sharing your story with us. It's been wonderful to speak with you today.

Dr. Cindy Ross 39:40

So nice to meet you both. Thank you for having me on.

Landy Miyake 39:44

Yes, thank you so much for your time we know you're a very busy woman, multiple businesses and you're doing just a great job changing lives changing the world so we just really really appreciate your time and being being that role model for for us personally. You know living the wellness that you're you're talking about and preaching about to your clients and you sharing it. So it's just it's just really great and we just really appreciate your time today. Thank you so much.

Jennifer Wenzel 40:14

If folks want to reach out to you where can they find you? Where would be the best place to find you?

Dr. Cindy Ross 40:18

Reach out to me at DrCindyRoss.com or visit my website at lifewellnessforever.com.


Connect with Dr. Cindy Ross:

Life Wellness Forever website: http://www.lifewellnessforever.com

Life Wellness Forever on Instagram: https://www.instagram.com/drcindyross/

Dr. Cindy Ross - Facebook page: https://www.facebook.com/drcindylaneross

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