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Introduction to AI Language Models for Business

April 11, 20233 min read

AI chatbots are computer programs that use artificial intelligence (AI) techniques to engage in human-like conversations with users. These chatbots can be designed to understand and respond to user input in a conversational manner, simulating human interaction.

What is AI language modeling?

One of the most well-known AI chatbots is called ChatGPT. It’s a massive language modeling program owned and developed by OpenAI, a consortium of researchers, programmers, linguists, and artificial intelligence experts. It is known for its ability to generate text responses and imitate human interaction in natural language conversations with users. 

Here's what it looks like when you first create a free, basic ChatGPT account:

ChatGPT login screen

ChatGPT is a highly flexible and adaptable advanced language model. It can be fine-tuned and customized for specific tasks or domains, including healthcare, to provide more specialized and contextually relevant responses. The technology can emulate human dialogue and attempt a wide range of tasks including writing, explaining and translating.  

Here’s an example of what it looks like when you ask ChatGPT to define “functional medicine”:

chatGPT query screen

In addition to being a language model, ChatGPT can be categorized in several other ways, including:

  • Conversational AI: ChatGPT is a form of artificial intelligence (AI) that specializes in engaging in conversations with users in a human-like manner. It can understand user inputs, generate contextually relevant responses, and sustain interactive exchanges, making it a conversational AI tool.

  • Virtual Assistant: ChatGPT can function as a virtual assistant that responds to user queries, provides information, and performs tasks, similar to a human assistant. It can handle a wide range of tasks, including answering questions, providing recommendations, offering explanations, and assisting with decision-making.

  • Content Generator: ChatGPT can generate content on various topics, including healthcare, by producing written text that is coherent and contextually relevant. It can generate articles, blog posts, social media content, and other forms of written content, making it a powerful content generation tool.

    For example, asking ChatGPT about trending topics in functional medicine results in a discussion of gut health, hormonal health, and personalized nutrition:

    ChatGPT request trend information

  • Information Resource: ChatGPT can serve as an information resource by providing accurate and up-to-date information on a wide range of topics, including healthcare. It can be used as a source of knowledge and expertise to support content creation, research, and information retrieval tasks.

  • Decision Support System: ChatGPT can assist users in making decisions by providing relevant information, explanations, and recommendations. It can help users weigh different options, understand pros and cons, and make informed decisions, making it a valuable decision support system.

In other words, while ChatGPT is primarily a language model, it can be described as a customizable tool for various content creation and healthcare-related tasks. Its versatility and adaptability make it a powerful tool with multiple potential use cases beyond just being a language model.

For functional medicine providers looking to create content for their practice, AI chatbots can be a valuable tool to engage with patients, provide information, and improve patient experience. AI chatbots can be programmed to provide automated responses based on predefined rules or through machine learning algorithms that allow them to learn from data and improve their responses over time.

Tomorrow, we’ll share some information on how you can use ChatGPT to create compelling content to reach and engage with your target audience.

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