Small Business Saturday 2023

November 27, 20222 min read

“More than 50% of Americans report that they shop small on Small Business Saturday.”

It’s Small Business Saturday! This annual event was launched 13 years ago by American Express, and encourages people to shop at small businesses instead of big-box retailers or online behemoths. The day is critical to small business success this year, with 78% of small business owners saying that their sales from now through the end of the year will impact their ability to remain open and turn a profit.

In fact, holiday forecasts from the analysis firm Deloitte predict that holiday sales will reach nearly $1.5 trillion between now and January 2023, with $5.4 billion being spent just today - Small business Saturday - alone.

How can you, as a small business owner, take part in this event? With more than 50% of Americans reporting that they shop small on Small Business Saturday, you don’t want to miss out on this opportunity!

We at Root Cause Marketing want to help our clients take part in this moment. As a digital brand messaging and marketing firm, we know how crucial it is to tell the story of you and your business.

Remember, people want to shop small! So highlight your identity as a small, independent healthcare provider in your marketing, on your website and across social media. How and why did you build your practice? In what ways do you get involved in your local community? What makes you different from the traditional medical providers in your town?

Send emails to encourage people to shop with you. As a practitioner, you might not have a local store in the same way that a boutique, bookstore, or barber does, but you almost certainly have products to sell. Supplements, diagnostic assessments, and stand-alone services are all able to be promoted and even discounted for a special day of shopping. You might even consider a giveaway or drawing for a high-value product or service that you offer to get people buzzing about your practice!

It’s not too late to jump on the bandwagon and promote your independent healthcare practice to join in the Small Business Saturday fun. Help people support your small business today by getting the message out about you and the passion you bring to your practice every day.

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