We are not a traditional marketing agency. We're a team who uses our talents and experience to help functional medicine practitioners get seen and known by people in their local area. Some of what we do is marketing and communications, other skills fall into the area of digital marketing.
We specialize in filling the gaps with services that most agencies are unable to provide directly to their clients—primarily blog content, web copy, and social media content. We focus on creating SEO-focused content that attracts people to your functional medicine practice’s website and converts browsers to buyers/booked patients.
To do this, we offer a set of integrated services:
Messaging and Positioning
Our partnership starts with collaboratively developing a deep understanding of your target customers. Then we create a customized approach to market your unique practice to those customers.
Marketing Strategy and Implementation
We build a strategic plan aligned with your goals and objectives together and then develop inbound and content marketing strategies with clear steps to take to meet your objectives.
Social Media & Content Marketing
We engage in social media on your behalf, create text and visual content, and optimize your organization's social media presence. We write thought-provoking, memorable and engaging original content - such as blogs, articles, emails, video, webinars, and more - and share it in order to promote your business.
Search engine optimization focuses on promoting a website within organic (free) search results, with the aim of improving its visibility for relevant keywords and terms their target audience use. We help your website rank highly in search engine results by employing the latest techniques and processes so that it can be found easily on search engines like Google.
Marketing strategy (including audience analysis, positioning, and brand messaging), content marketing, and search engine optimization are all long-term investments, and the time required to see results will depend drastically on both the work required and of your existing digital presence. While we always look for quick wins for our clients, you can expect at least 3-6 months to see any significant results from your campaigns, unless your digital presence is already fairly well-established. As a result, we ask for a minimum of a 3 month commitment and offer incentives to work with us for 6 months, 12 months, and beyond. We do not hold you to a contract, and our services are billed monthly.
Marketing has to be measured, monitored, and adjusted to ensure that campaigns are working. Our goal is to help your business thrive! We will send you weekly and monthly reports so you can track the progress of your marketing campaign, and we will meet with you at least monthly to go over the information and make changes if necessary. Your success is our goal; so if something is not working, we will change it.
Every blog, article, post, and other piece of content that we produce is written by us in house, so you can rest assured that a high standard of quality and consistency will be maintained.
Some functional medicine providers want to be involved in every step of the marketing process. Others want us to handle it all for them and just let them know when it’s done. A marketing consultant can take a lot of work off your plate with your input and assistance to help you reach your marketing goals. One of our unique selling points is that we handle it all for you if that’s what you prefer! We work on the principle of simplicity and stress reduction, so whatever makes the most sense for you works for us. You might already know that marketing brings you a lot of stress and it’s best to remove yourself as much as possible; or you might know that you would feel better being more involved in writing copy, posting content, or building your website.
Before we can answer this for you, ask yourself these questions: Am I happy with the amount of patients I’m serving? Am I making the amount of money I’d like to? Do I have the time and financial freedom I desired when I first started my practice?
If you have answered ‘no’ to any of those questions, then yes, your business needs digital marketing!
Identifying the right marketing strategies for your practice can be very time consuming and challenging and if you are struggling with it, then it's time to get some help. Like most things in life, it can be done yourself given enough time and effort, but if you value your time and honor that your area of expertise is in wellness and healing, then it more than pays to go with a reputable marketing company.
Digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is much easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers.
Digital marketing allows you to reach your target audience in ways that traditional forms of marketing do not allow. Depending on the channels used, you can target your market accurately at all stages of the buying cycle, targeting your ideal audience and reaching them with highly relevant messaging and content.
Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts are having the most impact and make data-driven decisions instead of just guessing and hoping for the best.
A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment. In addition, you have access to real-time analytics so you’re able to pivot or make changes when necessary.
Search engine optimization (SEO) efforts drive organic traffic to your website (people who find your website or social media naturally or through searching for what you do), in contrast to PPC, or Pay-Per-Click campaigns, that get traffic that you pay for via advertising to your website. SEO is a long-term effort with lasting results.
SEO is important because it helps to make your presence and visibility online much more prominent. When performing SEO work for your business, we are creating valuable information and social proof that leads online users back to your website. This inbound marketing strategy is so incredibly valuable, allowing you to reach potential customers that you might not have ever reached otherwise.
Our goal is to drive a measurable increase in targeted traffic - people actively looking for your products or services, to your website. This is what will convert into more booked appointments and potential sales. This is what we focus on for our clients.
Content marketing is creating valuable pieces of content where you are able to show potential customers that you are an expert in your industry and offer products and services that can help them. This content, in the form of blog posts, videos, emails, webinars, and podcasts, is used to supply valuable information to your potential customer and draw them to your site. They then see that you can solve their problem with your own blend of products and services.
Content marketing is also a great way to increase SEO rankings and it gives us something to post on social media that will allow us to continuously tap into our followers or new potential followers.
Sales funnels move potential customers from awareness to interest to action. We make it easy for the visitor to become a lead by creating easy and compelling offers, such as highly valuable information or discounts and offers that they can sign up for. This drives them to take action that now allows you to market to the customer outside of your website via email, phone, and text. This gives you the opportunity to contact them with special offers, information about new blog posts, coupon codes, and other engaging messages.
We will build you long-lasting website visitors through search engine optimization and a cohesive content and social media strategy. We effectively manage and coordinate your content channels - your website, business profile, and social media - by immersing ourselves in your brand to drive an engaged community of future patients and clients on your behalf.
Each practice has its own unique goals, needs and budget. We identify customized solutions and recommendations for each client so there is no set price for any of our services. Contact us for a free and friendly strategy call, where we add immediate value by offering ideas and solutions to your current online presence.
We understand that oftentimes, when clients come to us, they’re at the end of their rope, or they’ve been burned by another agency — but they know they still need help. Our response to this question is “let’s gather more information.” When a potential client asks this, we always respond with questions such as, “Can you tell us more about what you mean by ‘you didn’t get much out of it’?”, “What exactly did the other company do or not do for you?” “What was the communication like”? We have found in our experience that many times, it is a lack of communication and a feeling of indifference that causes clients to leave agencies. Here at Root Cause Marketing, client satisfaction is number one and we show that by being transparent and consistent in our communication.
© 2022 Root Cause Marketing. All rights reserved.